Many clients come to us with problems of unauthorised use of their trademarks or the appearance of counterfeits of their products on the market. In such situations, we always start with a thorough analysis of the scale of the phenomenon. It often turns out that although the client has only come across isolated cases of infringement, the scale of the problem is much larger than expected.
Our activities are not limited to popular sales platforms such as OLX or Allegro. We conduct extensive searches all over the Internet – we check, among other things, Facebook Marketplace, local sales groups and other places where ads infringing our clients’ interests may appear.
Ongoing support
In the next stage, once agreed with the client, we move to ongoing monitoring of the Internet. We adapt the frequency of our activities to both the scale of the phenomenon and the individual needs of the client. Each time, we prepare detailed reports of the collected adverts, analyse the collected data, keep statistics and observe the changing trends – we check whether new offers appear or whether the procedure is gradually dying out.
The next stage is usually to carry out test purchases. After joint analysis and selection of the most problematic auctions or advertisements, we carry out test purchases – both online and stationary, often with the participation of our team of detectives. We operate not only nationally, but also internationally, tailoring the scope of action to the specific case.
Test purchase results
The results of a test purchase allow us to accurately assess the scale of the infringement and propose further steps to effectively help protect the brand. Often, these are measures of which clients were previously unaware. At every stage, we consult with the client on possible solutions and strategies for dealing with these types of auctions or advertisements. Thanks to our experience, we can offer a wide range of effective actions tailored to the situation.
Our actions are not limited to monitoring adverts or carrying out test purchases. We always aim to identify the exact source of the problem in order to effectively prevent further infringements. We collect information on sellers, analyse it thoroughly and, if necessary, with the support of our detectives, carry out observations to probe into their mechanisms and identify the source of the problem.
Our activities are not limited to monitoring advertisements or carrying out test purchases. We always aim to establish the exact source of the problem in order to effectively prevent further violations. We collect information on sellers, analyse it thoroughly and, if necessary, with the support of our detectives, carry out observations to probe into their mechanisms of operation and identify the source of the problem.
Thanks to our actions and experience, we are able to effectively eliminate the sale of counterfeits and the unauthorised use of our clients’ trademarks. There are also situations where the problem is not so much with unknown entities, but with the client’s trusted distributors. Sometimes it turns out that such a commercial partner markets his own goods, suggesting a link to the client’s brand. In these types of cases, the client often chooses to contact the distributor directly to clarify the matter and take the appropriate steps.
What brand protection gives us:
- Effective elimination of infringements – Monitoring and test purchasing activities allow us to detect and eliminate the sale of counterfeits and unauthorised use of trademarks, thus protecting brand reputation.
- Accurate analysis of the scale of the problem – Through detailed analysis and internet searches, customers gain a more complete picture of the scale of the problem so that appropriate action can be taken.
- Safeguarding against further infringements – By identifying the source of the problem and monitoring the activities of vendors, future infringements can be effectively addressed, stabilising the brand’s position in the market.
- Increased control over the market – Through continuous monitoring, customers have better control over how their brand is presented and used across different sales channels, strengthening their competitive position.
Summary
Effective brand protection requires not only responding to breaches, but also anticipating and preventing them in the future. Through constant market monitoring and precise action, we eliminate threats and help our clients maintain full control over the image and authenticity of their products. This is an investment that translates into long-term security and brand stability.
Author: Paulina Marek